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Grand Rapids, Michigan: health insurance

Grand Rapids is in Kent County. Here is what Grand Rapids residents should know about coverage.

Coverage in Grand Rapids

Grand Rapids has about 196,608 residents (U.S. Census Bureau 2023 estimate).

Plans for Grand Rapids residents are determined by Kent County, home to about 661,354 people (2023 estimate). Medicare Advantage plans and marketplace plans are offered by area, so use your ZIP code when you compare, and make sure a plan covers Kent County before you choose it.

  • Turning 65 in Grand Rapids? Your Initial Enrollment Period runs seven months around your birthday. MMAP (Michigan Medicare/Medicaid Assistance Program) offers free counseling at 800-803-7174.
  • Buying your own plan? Shop through HealthCare.gov (federal Marketplace).
  • Medicaid questions? Michigan Department of Health and Human Services (MDHHS) handles applications.

Michigan note: Michigan's Medicaid expansion program has its own distinct brand name, the Healthy Michigan Plan, rather than just being referred to as expanded Medicaid -- worth knowing since Michigan-specific materials and application flows generally use that name.

Colleges and universities near Grand Rapids

Michigan public institutions include University of Michigan, Michigan State University, Wayne State University. Students and employees at these schools should check their school’s student health or benefits office, because campus plans and employer plans work differently from individual coverage. More about Michigan colleges.

Do Grand Rapids and Kent County have the same plans?

Plans are offered by service area, and Grand Rapids falls under Kent County. A plan that serves Kent County is generally the one that applies to you.

Do I have to enroll if I call?

No. A call is a conversation about your options.

Grand Rapids residents: call 855-367-1095

Call Lander LLC to go over your options. There is no cost to call or to speak with an agent, and you are never required to enroll in anything.

Call 855-367-1095

Other major Michigan cities

Reviewed by Richard Lander, licensed insurance agent (NPN 21255551), Lander LLC. Last updated October 3, 2026. This page is educational and is not a quote, an offer of coverage, or legal or tax advice.

Do it yourself

Prefer to look and enroll yourself?

Compare plans and enroll on your own time. Or call 855-367-1095 any time you want a licensed agent’s help.

Medicare

Medicare Open Enrollment starts October 15th

Take a look at Michigan plans, or go ahead and enroll yourself. Call if you need any help with your application.

Look at plansCall 855-367-1095
Under 65 · ACA

ACA Open Enrollment opens November 1st

Take a look at Michigan plans, or go ahead and enroll yourself when it opens. Call if you need any help with your application.

Look at plansCall 855-367-1095

Questions along the way? Call 855-367-1095 for assistance.